In the days leading into the Boston Marathon and throughout the marathon weekend, New Balance ran a fabulous “Love Boston” campaign. During that time, Octane Fitness team members rallied behind the “Love Boston” campaign to show our support.
This year’s running of the Boston Marathon was an emotion and cathartic experience for runners and spectators alike. The first running since the horrific bombing attacks at the 2013 Boston Marathon, this was a time for everyone across the country to show their support for both the city of Boston and the Boston Marathon. At the forefront of supporters was Boston-based company, New Balance Athletic Shoe, who created a nationwide “Love Boston” campaign to help raise money for families affected by the events of last year’s race.
When Octane Fitness decided to attend the Boston Marathon Expo to debut the new Zero Runner machine, we wanted to do our part to show our love for Boston. So we reached out to New Balance and offered our support of their “Love Boston” initiative. Throughout the duration of the Boston Marathon Expo, the Octane team members in attendance, dressed head-to-toe in New Balance gear, including limited-edition “Love Boston” 890v4 running shoes.
Our support for the “Love Boston” campaign did stop at shoes. Octane Team members, at the Boston Marathon Expo and around the country, also posted to social media with #LoveBoston to promote awareness of the “Love Boston” initiative.
As a company founded on a passion for running, we don’t just make zero-impact running machines, we are runners too. Supporting the New Balance “Love Boston” campaign was simply our way of showing our love to the running community and the people of Boston. We are all Boston.